NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics

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Quick Links:

About NextStage
Sign up for The NextStage Irregular.
Joseph's on Twitter. Scary, ain't it?
From TheFutureOf (10 Jul 08): Back into the fray on The Analytics Ecology
Writings Elsewhere for Jun '09 on BizMediaScience
Sing Me to Sleep That I Might Learn Thee Loves Me on That Think You Do
Branding 101 (Naming a Toy Store) on AllBusiness.com
Confusion in the "World Class Marketers" Marketplace on An Economy of Meaning
IMediaConnection columns

Comment Du Jour

Marketing research methodologies that rely on questionnaires and standard surveys are inherently loaded with biases and errors related to the sampling frame, the survey instruments, the interviewers and the fact that the respondents know that they are being evaluated. NextStage is truly a non-biasing research tool with a lot of validity and reliability because it is based on non-conscious responses to information. This methodology offers a lot of advantages over traditional methods to evaluate the appeal and the benefits of a web site.
- Eric Drouart, Former VP, International Operations, Bristol-Myers Squibb and Chair, Dept of Business Administration and Assistant Professor, Rivier College, Nashua, NH (more Comments)

Conference Appearances:

I'll be

presenting a formal research paper entitled Machine Detection of and Response to User Non-Conscious Thought Processes to Increase Usability, Experience and Satisfaction - Case Studies and Examples at The 7th International Conference on Computing, Communications and Control Technologies: CCCT 2009, The 2nd International Multi-Conference on Engineering and Technological Innovation: IMETI 2009 10-13 July 09 in Orlando, Florida
The 4th Annual SNCR Research Symposium & Awards Gala at Harvard University in Cambridge, MA, 5-6 Nov 09

come on by and say hello.

Working with NextStage:

NextStage Evolution is a consulting, research, tool development and training company based in Nashua, NH and Scotsburn, NS.

NextStage bills US$400/hr, US$3,000/day for work performed in our offices
NextStage bills US$7,000/day plus travel+expenses for work performed on site
Project prices are negotiated on a per project basis
Trainings have their own pricing structure and can be found on our Trainings page

Read NextStage's Engagement Methodology to see if our methods suit yours.