US$ 299.95

40 pages, 42 figures, 14 Major Take-Aways, 6 pages of Result Examples, 5 pages of Distinct Findings, 95 References
Introduction: This paper is based on research that considered 1400 email newsletters, learned their effectiveness achieving author(s) goals then determined which features were causing that effectiveness. Of the 1400 email newsletters evaluated, 200 were in the final iconographic-semantic (Iconographic-semantic encompasses the design, layout, color, use of images, voice, tone, type of content, etc., of the information) draw that demonstrated consistent success metrics. A total of six (6) iconographic masks were found among these 200 successful email newsletters and those six (6) masks are given in this report along with descriptions for use. Appendix A - The Iconographic Masks shows all the masks together so readers can more easily see their differences and provides some indications of their use.

The research was actively conducted from Sept '05 to Oct '07. Data collection for this research began in 2001 with accurate models being predicted and tested at various times from 2001 forward. The study included email newsletters from the USA, Canada, Great Britain, and most recently a square formed by France, Germany, Italy and Rumania. The email newsletters dealt with a diversity of topics and interests.