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Welcome to the NextStage KnowledgeShop
"The right to information is the right to be free"
The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.
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NSE Consumer Research Paper - What We're Learning About Visitors From Websites
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58 pages, 33 charts, 7 Major Take-Aways, 199 references
Introduction: This paper is based on a similarly titled presentation which has been given in several locations in the US and Canada and is based on research on visitors and their needs on websites. The specific research on which this paper is based began in 1998, is ongoing, and includes studies of all online platforms targeting a variety of demographics (male, female, ages from 15-85yo, various vocational, educational and income backgrounds). A Research Overview can be found on page for readers interested in the technical aspects of this paper. The information contained on the charts in this paper was collected over several years.
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