|
Welcome to the NextStage KnowledgeShop
"The right to information is the right to be free"
The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.
Shop around and do let us know if there's something you can't find. Chances are it's in here somewhere. Or subscribe to our RSS feed  to learn automatically when new books, papers, presentations, tools and trainings are available.
|
| |
Featured Product |
|
NSE Consumer Research Paper - Impact (The Use of Colors and Color Imagery in Direct Response Marketing and eBranding)
| US$ 199.95 |
 |
25 pages, 3 figures, 1 chart, 20 images, 6 Detailed Take-Aways, 9 Usage Suggestions, 88 references
Introduction: The use of color in marketing has a rich and long history. It can be traced back through illuminated manuscripts to the first uses of dyes on cloth to make our ancestors stop to take notice as they walked through the village bizarre. Some colors were outlawed for commercial purposes because only the elite classes were allowed to wear them. Elements of this elitism come down to our modern era as "Royal Blue", "Imperial Purple", "Royal Purple" and similar color terms.
Color in marketing isn't limited to actual colors, though. It includes branding and the creation of logos, moving brands offline to on and vice-versa, and how colors and the sociocultural concepts of colors affect the shopping patterns of different demographic groups. It's all well and good to know that most people will say the color blue is their favorite color36 when that specific question is asked but that doesn't mean you will attract the most eyes if you use blue in your marketing efforts.
Blue, for example, has some excellent uses in online marketing and information design:
|
| |
|
|
