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The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.

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Featured Product
Mastering Push and Pull Writing (Writing Headlines that Cause Action) - NextStage Training in Bedford, NH 22 Oct 2010 Mastering Push and Pull Writing (Writing Headlines that Cause Action) - NextStage Training in Bedford, NH 22 Oct 2010

US$ 695.00 Buy Now

Headlines that cause action make use of Push and Pull writing. Masters of the art know how to draw their audience into one topic ("Pull") and away from others ("Push"). Most often Push and Pull writing happens without people knowing it. They write some content or copy and their own thoughts color content, copy, headlines, teasers, ... instead of writing to pull readers and visitors in, they might be pushing them away. What's important is not that you Pull or Push, but that you know when to use either or both to achieve your goals. This class provides the tools to apply the science to the art you already have.

This full day class is effectively a training in the psychology of "Push/Pull" followed by rapid fire, RoundRobin sessions, first with the instructor (be ready to laugh) then class wide (be ready to work) with participants learning to think in push/pull terms.

You can get a taste of this training by reading Reading Virtual Minds Volume I: Science and History.