NextStage Political Analyzer ToolNextStage Political Analyzer - NSPA

The NextStage Political Analyzer is a modified version of the NextStage Sentiment Analysis Advanced Tool's "10 Must Marketing Messages" report and is specifically tuned to understand the non-conscious thoughts of politicians. It was created at the requests of several people during the 2004 US Presidential Race and has been used widely since, both in the US and Canada.

The NextStage Political Analyzer reads political material and reports the author's non-conscious belief on the following:

  • I'm Leadership Material
  • I'm Electable
  • I Have a Vision
  • I Have a Vision for This (town/city/state/country)
  • I'm Listening
  • I'm Listening to You
  • I Can Lead Us to a Better Place
  • I Can Get Us Out of This (problem/trouble/mess)
  • I'm a (man/woman) of The People
A second chart reveals two elements regarding the content author's belief regarding whomever they're creating content about:
  • Their confidence that the candidate will win the race.
  • How much BlueSky they believe is in the content they created.
NextStage Political Analyzer determines how the material's author feels about the candidate

NextStage Political Analyzer determines which age group the politician is targeting

NextStage Political Analyzer determines which gender the politician is targeting

In addition, users are also given a breakdown of how well the politician is persuading different age groups and whether they're influencing men or women most strongly.

Users are also emailed a permanent link to and an XLS file of their report.

NextStage Political Analyzer Tool is capable of batch processing via Vox files. See below for Vox file instructions.

You can learn about NextStage Political Analyzer on our NSPA site and learn much of its historical use and background in Reading Virtual Minds Volume 1: Science and History Chapter 4, "Anecdotes of Learning", Section 7 "Politics Aren't HorseRaces Any More", the BizMediaScience Politics blog posts and see some TV interviews we did on the subject.

 
 You must accept the NextStage Evolution EULA before purchasing tool use.
NextStage is not responsible for the purchaser’s misinterpretation of what the tools can do, the tools' limitations nor for the use of the tools for purposes other than what they were designed for. NextStage is also not responsible for the misinterpretation of the results nor the use of the results generated. No refunds are given after a tool's use. All sales are final after the use of the tools.
NextStage Political Analyzer Report
NextStage Political Analyzer ToolSingle (1) Run - US$69.99
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Vox File Submission Instructions

Vox files allow you to submit multiple files for batch analysis. NextStage Political Analyzer emails you a single XLS of the results for all the files. The following must be true for NextStage Political Analyzer to recognize and correctly process a VOX file:
  1. The files to be processed must be accessible on a web server
  2. The files must be browser compatible (htm*, txt, asp, php, etc)
  3. Each file to be processed must have a unique filename
  4. The VOX file's name must start with the letters "VOX" (VOXmysitepages.txt, for example)
  5. The VOX file must be in TXT format
  6. The full URL of each file to be processed must be its own single line in the VOX file
  7. Example: If you have fifty files to process then the VOX file content should look like

    http://xxx.yyy.zzz/file1.html
    http://xxx.yyy.zzz/file2.html
    http://xxx.yyy.zzz/file3.html
    ...
    http://xxx.yyy.zzz/file50.html

    Note that each file can be in a different web location provided each file is accessible via the web

Additional information:
  • Note that each file analyzed counts as one (1) run deducted from your NextStage Political Analyzer account
  • NextStage Political Analyzer will automatically deduct runs from your account as it processes the individual files and
  • Will notify you if you exhaust your runs before completing the VOX analysis