Links Referenced in IMediaConnection Columns

Links from Social Networks and Viral Marketing

Fairness versus Reason in the Ultimatum Game
The Company of Strangers : A Natural History of Economic Life
The nature of human altruism
Social play behaviour. Cooperation, fairness, trust, and the evolution of morality

Links from Viral Marketing, Part II

The Extended Organism: The Physiology of Animal-Built Structures
Moral Calculations: Game Theory, Logic, and Human Frailty
Thought Contagion: How Belief Spreads Through Society
Virus Dynamics: Mathematical principles of immunology and virology

 

 

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