NextStage SampleMatchNextStage SampleMatch World Report


There are 39 distinct personality styles in this market
K22, at 26.00%, is the largest single behavioral Segment in this Market
Segment 1 - 26.00%: K22 This information is designed to appeal most strongly to people who
  • are extremely body-aware
  • are very aware of their immediate surroundings and environment
  • are motivated to feel comfortable, psychologically, psychically and physically, in a situation
  • may seem edgy or irritable until they believe they're in a comfortable position, psychologically, psychically and physically
  • are very demonstrative with their body when interacting with people (such as changing their body position, twitching, flinching, leaning and scratching)
  • indicate what is going on inside them via body movements
  • tend to ignore everything but their immediate surroundings when making decisions
  • can hyper focus on lessons which involve physical interaction with lesson materials
  • have a positive outlook on life and relationships
  • base the goal of their decisions on making sure everything is okay right now
  • tend to learn best when they can answer the question "Is everything okay/good now?" with a yes.
  • tend to only recognize things as black or white in nature
  • will only acknowledge things when they are extremely black or white in nature
  • can become frustrated when people talk to them or there is music or television on when they are involved in an activity
  • tend to fail at what they're doing if someone attempts to talk them through it or shows them how it's done

Closest Designations in other systems are ISFJ, INTP

 
Segment 2 - 17.55%: K20 This information is designed to appeal most strongly to people who
  • are extremely body-aware
  • based decisions on past positive experience
  • are motivated by people who are "comfortable with themselves"
  • do not trust people who sit still, don't blink, rarely move once they take a position in a meeting, ...
  • tend to be good story-tellers
  • indicate acceptance, disapproval, confusion and understanding via nods or shakes of the head, tapping of pencils/pens/fingers, et cetera
  • will take action if they believe they will feel good about that action after the fact. They may not like it "now" but they will like it "later"
  • can hyper focus on interactive trainings
  • have a positive outlook on life and relationships
  • tend to have goals that replicate past pleasurable states
  • tend to learn best when they can answer the question "That was good, wasn't it?" with a yes.
  • tend to only recognize things as black or white in nature
  • will only acknowledge things when they are extremely black or white in nature
  • can become frustrated when people talk to them or there is music or television on when they are involved in an activity
  • tend to fail at what they're doing if someone attempts to talk them through it or shows them how it's done

No designations in other systems

 
Segment 3 - 12.80%: K18 This information is designed to appeal most strongly to people who
  • make decisions based on hands-on experiences
  • learn best when allowed to experience things first hand
  • can become frustrated when people talk to them or there is music or television on when they are involved in an activity
  • tend to fail at what they're doing if someone attempts to talk them through it or shows them how it's done
  • base decisions on future rewards
  • are not influenced by present or past experience
  • will learn faster when they know that the carrot will be given at the end of the lesson
  • remember best any information that keeps that carrot dangling
  • prefer arguments and information to be framed in the positive
  • will make a decision now if the possibility of success later is emphasized
  • are marginally affected by offers such as "get this now" or "apply now"
  • tend to only recognize things as black or white in nature
  • will only acknowledge things when they are extremely black or white in nature

Closest Designations in other systems are ISTP, INTJ, ENFP, ENFJ, ENTJ

 
Segment 4 - 9.22%: A22 This information is designed to appeal most strongly to people who
  • make decisions based on what they hear at the moment they're making the decision
  • need the information provided to be positive in nature in order to be easily accepted
  • talk things over with themselves when making a decision
  • after talking things over with themselves will seek others to talk with who share their views
  • will make a final decision based on how positive the immediate outcome of the decision will be
  • are not influenced by pictures, images and graphs
  • tend not to be emotional in nature
  • tend not to have patience with emotional people or discussions
  • only pay attention to what's going on immediately around them
  • tend to believe things in the past, future or far away (distance wise) can't affect them
  • tend to be black or white in nature
  • tend to only recognize things as black or white in nature
  • will only acknowledge things when they are extremely black or white in nature
  • are not good at hands on training

Closest Designations in other systems are INTP

 
Segment 5 - 7.34%: A17 -
These people pay close attention to what they've heard
They often weigh experience against future possibilities when making a decision
They base their final decisions on the possible problems and punishments
They avoid extremes
They think that emotional appeals are "childish" or somehow "unworthy"

No designations in other systems

 
Segment 6 - 5.95%: K17 -
These people make decisions based almost exclusively on hands-on experience

No designations in other systems

 
Segment 7 - 4.68%: A18 -
These people pay close attention to what they've heard
They often weigh experience against future possibilities when making a decision
They base their final decisions on the possible benefits and rewards, and avoid extremes
They think that emotional appeals are "childish" or somehow "unworthy"

Closest Designations in other systems are ISTP, INFJ, INTP, ENFP, ENTJ

 
Segment 8 - 4.41%: A20 -
These people are not impressed by "visuals"
They will often talk things over with themselves when making decisions
They will often weigh experience over past information when making a decision
They base their final decisions on maintaining the status quo, and avoid extremes

No designations in other systems

 
Segment 9 - 1.76%: K14 -
These people learn most rapidly when allowed to experience it directly
They are rarely swayed by oral arguments
They base decisions on immediate experience
They are goal orientated and driven

Closest Designations in other systems are ESTP, ESFJ

 
Segment 10 - 1.14%: A14 -
These people prefer to be taught using positive reinforcement
They look to those emotionally close to them for guidance and leadership
They like being presented with alternatives
Their final decisions are based on the immediate outcomes

Closest Designations in other systems are ISTJ, INFJ, ESFJ

 
Segment 11 - 1.06%: K12 -
These people prefer to experience things first-hand
They will accept statements which appeal to their emotions first
They make final decisions based on positive impressions in the "recent" past
They tend to make decisions once they've seen and heard all sides, even though the most influential arguments will be emotionally based

Closest Designations in other systems are ESTJ

 
Segment 12 - 0.99%: K24 -
These people learn best when allowed to experience things first hand
They tend to base their decisions on having done something similar themselves
They have a poor concept of time and tend to ignore time-based arguments
They can become frustrated when people talk to them or there is music or television on when they are involved in an activity

Closest Designations in other systems are ISFJ, ENFJ, ENTP

 
Segment 13 - 0.87%: K19 -
These people tend to believe in things that they can get their hands on
They tend to ignore information not based on past experience and will often become visibly annoyed when given examples not of this nature
They are swayed by arguments featuring things to avoid
They base their arguments on what went wrong

Closest Designations in other systems are ISFJ,INFJ, ENTJ

 
Segment 14 - 0.87%: K21 -
These people make decisions based on hands-on experiences
They base decisions on immediate experience rather than expectations
They are confused by examples or strategies which reference past experience
They are not influenced by promises of future rewards

Closest Designations in other systems are ISTP, INTP

 
Segment 15 - 0.81%: A21 -
These people make decisions based on what they hear at the moment they're making the decision
They talk things over with themselves when making decisions
They are not influenced by pictures, images and graphs
They tend to be black and white and not be emotional in nature

Closest Designations in other systems are INTP

 
Segment 16 - 0.69%: K10 -
These people learn by doing and tend to be risk-takers They tend to have a positive outlook on life They can be convinced by demonstrations of positive outcomes They take action when they believe there'll be a reward for their endeavors

Closest Designations in other systems are ISTP,ISFP, ESTP, ENFP, ENTJ

 
Segment 17 - 0.64%: A12 -
These people base their decisions on whether or not their recent past contained any positive aspects
These people base decisions on achieving rewards or pleasure
These people will ignore advice and/or counsel which directs their attention to present or future failures
These people learn most rapidly when the lesson has a reward (real or imagined)

Closest Designations in other systems are ESFP

 
Segment 18 - 0.42%: A32 -
Never show these people visual content unless you want them to ignore it and whatever is promoted therein
These people tend to base decisions on positive things in their immediate environment
They tend to ignore negatively framed explanations or experiences
They tend to base decisions on successes and achievements presented to them as real possibilities
Attempts at convincing these people to do or act or believe something need to be framed in terms of "This is going to succeed because..."

No designations in other systems

 
Segment 19 - 0.40%: A28 -
Never show these people visual content unless you want them to ignore it and whatever is promoted therein
These people tend to base decisions on positive things that they've heard or felt
They tend to ignore negatively framed explanations or experiences
They tend to base decisions on accomplishments or successes they've experienced rather than failures
Attempts at convincing these people to do or act or believe something need to be framed in terms of "Remember when this worked/happened"

No designations in other systems

 
Segment 20 - 0.36%: A10 -
These people tend to consider the plus side of things, are optimistic
They are swayed by the positive attributes of an argument or explanation
They largely ignore emotional appeals
They don't base their decisions on past experiences

Closest Designations in other systems are ISTP, INTJ, ESFP, ENFP

 
Segment 21 - 0.36%: K09 -
These people prefer to experience something firsthand before making any decisions about it
They are hesitant to attempt anything new
They are convinced by arguments which end with a warning about what might happen
They make decisions which favor avoidance of future problems rather than acceptance of future rewards

Closest Designations in other systems are ISFP, ESFJ

 
Segment 22 - 0.31%: A19 -
These people are not impressed by "visuals"
They will often talk things over with themselves when making decisions
They will often weigh experience over past information when making a decision
They base their final decisions on maintaining the status quo, and avoid extremes

Closest Designations in other systems are INFJ, INTP, ESFJ

 
Segment 23 - 0.24%: A24 -
These people are extremely internally focused.
While they'll appear to be listening/paying attention, they are actually monitoring an internal dialogue regarding whatever information is being presented.
If group leaders, they'll lead by positives rather than negatives.
They have no sense of step-wise activity, timelines or any kind of "order" to things.

No designations in other systems

 
Segment 24 - 0.23%: A30 -
These people think with their hands
They are bored by presentations to the point of becoming hostile towards them and the presenter if forced to attend
They favor discussions of solutions to discussions of challenges
These people can't lead teams and participate best when given a position of (limited but recognized) authority
Any discussions, presentations or learnings that are based on past or present experience will be ignored

No designations in other systems

 
Segment 25 - 0.17%: A26 -
These people think with their hands, in both good and not good ways
They are easily bored by presentations
They tend to ignore charts and graphs in favor of spreadsheets and discussions
These people can't lead teams but are excellent teamplayers

No designations in other systems

 
Segment 26 - 0.14%: K16 -
These people prefer to experience things firsthand
They tend to ignore negative-based information as either unreal or unsubstantiated
They are swayed by arguments or plans which reference general or on-going events (events that have stayed fairly stable over time)
They base decisions on immediate experience and tend to be positive in nature

Closest Designations in other systems are ISFP, INFP, ENTP

 
Segment 27 - 0.13%: A09 -
These people focus on the negative, they make decisions based on what might go wrong
They are motivated to take action when things are phrased in the negative
They often need to confirm their beliefs with visual information
They're motivated by avoiding trouble and are strongly influenced by the possibilities of difficulties down the road

Closest Designations in other systems are ISTJ, INFP, INTP, ENTP

 
Segment 28 - 0.12%: A29 -
These people think with their hands
They are bored by presentations to the point of becoming hostile towards them and the presenter if forced to attend
They favor discussions of problems to discussions of possibilities
These people can't lead teams and participate best when given a position of (limited but recognized) authority
Any discussions, presentations or learnings that are based on past or present experience will be ignored

No designations in other systems

 
Segment 29 - 0.07%: A16 -
These people have a positive outlook on life
They tend to ignore arguments involving negative or painful information
They tend to have difficulties with time-based projects
They need to see the up-side to the decision in order to make it real

Closest Designations in other systems are ESFP

 
Segment 30 - 0.04%: K23 -
These people learn best when allowed to experience things first hand
They tend to base their decisions on having done something similar themselves and don't rely heavily on other people's experiences
They have a poor concept of time and tend to ignore time-based arguments
They can become frustrated when people talk to them or there is music or television on when they are involved in an activity

No designations in other systems

 
Segment 31 - 0.04%: K13 -
These people prefer to experience things first-hand
They base decisions on immediate experience and tend to be negative in nature
They tend to ignore positive-based information as either unreal or unsubstantiated
They are attracted to and will focus on demonstrations of problems or difficulties

Closest Designations in other systems are ENFJ

 
Segment 32 - 0.03%: K11 -
These people make final decisions based on negative outcomes in the recent past
They are convinced by arguments which invoke a memory of a past failure or unpleasurable experience
They make decisions based on first hand experiences
They prefer to get involved and be hands-on, especially in group situations, although they will rarely take on a leadership role

Closest Designations in other systems are ISTP, INFP, INTJ

 
Segment 33 - 0.03%: A11 -
These people base their decisions on avoiding pain or discomfort
They are not influenced by references to past, present or future successes
They tend to be loners who willingly avoid social situations
They learn most rapidly if the lesson has a threat (real or imagined) of pain or discomfort

Closest Designations in other systems are INTP

 
Segment 34 - 0.02%: K15 -
These people prefer to experience things firsthand
Their long-lasting decisions and learning's will be made based on an overall sense of what to avoid
They base decisions on immediate experience and tend to be negative in nature
They tend to ignore positive-based information as either unreal or unsubstantiated

Closest Designations in other systems are ENFP, ENFJ, ENTP

 
Segment 35 - 0.02%: A27 -
Never show these people visual content unless you want them to ignore it and whatever is promoted therein
These people tend to base decisions on negative things that they've heard or felt
They tend to ignore positively framed explanations or experiences
They tend to base decisions on failures or roadblocks they've experienced rather than successes
Attempts at convincing these people to do or act or believe something need to be framed in terms of "Remember when this failed"

No designations in other systems

 
Segment 36 - 0.02%: A13 -
These people strongly prefer to be taught via negative reinforcement
They make the final decisions based on the immediate outcomes, they aren't persuaded by appeals to long range goals
They look to those emotionally close to them for guidance and leadership
They base their decisions on the negative aspect of arguments

Closest Designations in other systems are ISTJ, ISFJ, INFJ

 
Segment 37 - 0.02%: A23 -
These people are extremely internally focused.
While they'll appear to be listening/paying attention, they are actually monitoring an internal dialogue regarding whatever information is being presented.
If group leaders, they'll lead by negatives rather than positives.
They have no sense of step-wise activity, timelines or any kind of "order" to things.

No designations in other systems

 
Segment 38 - 0.01%: A31 -
Never show these people visual content unless you want them to ignore it and whatever is promoted therein
These people tend to base decisions on negative things in their immediate environment
They tend to ignore positively framed explanations or experiences
They tend to base decisions on failures or roadblocks presented to them as present possibilities
Attempts at convincing these people to do or act or believe something need to be framed in terms of "This is going to fail because..."

No designations in other systems

 
Segment 39 - 0.01%: A25 -
These people think with their hands
They are bored by presentations to the point of becoming hostile towards them and the presenter if forced to attend
They favor discussions of problems to discussions of possibilities
These people can't lead teams and participate best when given a position of (limited but recognized) authority

No designations in other systems