The NextStage Gauge

• Clearly actionable website design suggestions
• Based entirely on visitors interaction with your site
• And does so without collecting any personally identifiable data

• The standard, currently available analytics are too complicated
• You always need someone to explain what they mean
• There's never any actionable items
• Every vendor has different terms for the same thing or they have the same term for different things

The outcome of these conversations and research is The NextStage Gauge, a simple tool that indicates the online health of your website along with 1-3 action items for improving your site's ROI. This tool can recommend up to six action items and, based on conversations, only 1-3 will be listed at any point in time. The last recommendation the gauge will give is that it's time to upgrade to more advanced reporting.

This version of the gauge is analyzing data collected on some 30 sites randomly selected from the NextStage inventory and demonstrates capabilities and potential. Visitors interested in learning more about using The NextStage Gauge on their sites should contact NextStage at 603 791 4925.

Chart generated 21 Nov 08

Your site could benefit from:

1. a link to a podcast or audio feed placed in the upper left or lower right of the screen
2. a video or audio of a hands on demonstration or a downloadable "demo" file
3. having all selling points to your product or service in the center third column of your screen. Anything that does not demonstrate your product's or service's features should go to either side