NextStage Persona Mapping Tool
The NextStage Persona Mapping Tool helps you
- Learn what your real web audience is
- How to design to increase that audience
- Increase Stickiness and Branding
The NextStage Persona Mapping Tool was developed in response to conversations NextStage has been having with clients and marketers interested in using Personae. The problem expressed was that personnae were a nice concept but they represented an ideal with no ties to reality. More and more people wanted information that took their personae and applied real motivational and psychological behaviors to them. Adding these motivational and psychological behaviors enabled clients and marketers to take the personae they created and turn them into real flesh and blood creatures who actions matched what was already happening on their websites and in response to their campaigns.
Elements of this tool were described in Mapping Personae to Outcomes and Responding to "Can behavioral targeting operate more seamlessly across media borders?"
This version of the tool is analyzing data collected on some 30 sites randomly selected from the NextStage inventory and demonstrates capabilities and potential. Visitors interested in learning more about betaing The NextStage Personae Mapping Tool on their sites should contact NextStage with their interest.
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