NextStage Predictive Echo Tool

• Determine why past web marketing efforts failed
• Determine how past web marketing efforts failed
• Develop actionable present and future marketing efforts

The outcome of these conversations and research is the NextStage Predictive Echo Tool. The term "Predictive Echo" comes from an individual's ability to send a message and have a good idea of what the response will be. Two people engaged in conversation are actually broadcasting signals back and forth to each other. The more the signals broadcasted are echoed back, the more the two people understand, trust and can work with each other to mutual benefit.

The NextStage Predictive Echo Tool is a simple tool that determines several aspects of user behavior and outputs key behavioral drivers for use in:

• New and redesign efforts
• Developing marketing strategies
• Developing media strategies
• Developing web strategies
• New product planning

This version of the tool is analyzing data collected on some 30 sites randomly selected from the NextStage inventory and demonstrates capabilities and potential. Visitors interested in learning more about betaing The NextStage Predictive Echo Tool on their sites should contact NextStage with their interest.

Chart generated 21 Nov 08

Your current message is reaching 20.00% of your visitors

1. case studies from the client's point of view
2. an interview with a client on the home/landing page espousing the benefits of your product/service
3. having key content and driver statements listed as bullets in the middle of the page