NextStage's Audience Knowledgeable Design class is not your typical Design class - No traditional design elements are discussed or talked about unless students wish to discuss them.

Audience Knowledgeable Design is about

1. learning and mastering your own internal design process
2. then using that understanding to modify your process at will
3. to create killer designs for yourself, your clients and your client's audiences

• Recognize when to use traditional versus non-traditional design processes
• Recognize their own design process and how and when it works best
• Be creative on demand
• Listen to their clients thoughts and ideas effectively
• recognize their client's audience even when the client can't
• Break down the design process into it's basic parts - internal and external - and how to make those basic parts work together to create award winning, business driving designs and concepts

In this two day training participants learn how to:

• Know their client
• Know their client's audience
• Design for the client's audience
• Explain their design process and defend their design decisions
• Recognize what clients are prepared to do
• Recognize what clients won't do
• Understand and work with client motivations and goals
• Help clients come up with working strategies for achieving their goals

• Time - The two day training covers slightly more than 16 hours from beginning to end, starting at 9am and going until 5pm (including breaks) each day. It is strongly recommended that participants have a light breakfast before class starts and wear loose fitting clothes. Lunch and snacks are provided.
• Location - This class can be conducted at a host company's facilities or at a NextStage certified training facility (usually a woodland inn). Cell phones, pagers, etc., must be turned off during the class.
• Class Size - 10-30 students
• Certification - This training is given without grading of any kind, including Pass/Fail. Participants will be given a Certification of Training (time in class) only, not a certification of ability.
• Training Materials - NextStage provides the training materials for all of its classes and trainings.

• Learn to gather information about audiences
• Learn key ways to create market material that meets client goals and works
• Learn how to avoid and how to use meaningful noise
• Keep people's attention where you want it
• Recognize when being creative isn't being creative
• How to remove yourself from the design process
• How and when to ask "Why?"
• How to practice these methods outside of class

• Day 1
  1. Greeting and open discussion of class goals
  2. Team Building Exercises
  3. Break
  4. Introspection and Extrospection - Exercise
  5. Creativity Express - Exercise
  6. Learning How People Eat
  7. Lunch
  8. PsychoSocial Realignment
  9. Eye on the Ball - Exercise
  10. Rock, Paper, Magnum - Exercise
  11. Break
  12. Logical Process and Ontological Process - Exercise
  13. Audience Centered Design - Exercise
  14. End of Day Discussion and Cool Down
  15. Homework Assignments
• Day 2
  1. Greeting and open discussion of day 2 training
  2. Team building Exercises
  3. Memory Jog
  4. Guerilla Design - Exercise
  5. Visual Metaphors - Exercise
  6. Break
  7. Eye of the Beholder - Exercise
  8. Menus, Menus Everywhere... - Exercise
  9. Lunch
  10. PsychoSocial Realignment
  11. Colors - Exercise
  12. Meanings - Exercise
  13. Audience Knowledgeable Design - Exercise
  14. Determining Audience Beliefs - Exercise
  15. Designing for Your Audience - Exercise
  16. Defending Your Designs
  17. End of Class Discussion and Next Steps
  18. Closure

• Onsite
  1. US$1,995/student (minimum 10 students)
  2. Faculty travel and expenses extra
  3. US$2,500 non-refundable fee due upon registration
• At NextStage Training Facilities
  1. US$2,295/student
  2. Student travel and expenses to Nova Scotia training facility extra
  3. US$1,200 non-refundable fee due upon registration